Why Brands should back Women's Concerns
Women now expect to see more positive advertising supportive of gender equality, and with International Women's Day last week, why not take the time to think about the opportunities to provide richer, more engaging content for a female audience.
A Google survey shows that 53% of women believe that “ad campaigns have a strong influence on how women are perceived in society," which means that brands play an important role in promoting gender equality. McKinsey research suggests that if women can realise their full economic potential then it will add $12 trillion to global growth, and brands can play their part in helping achieve this goal.
Take a look at some successful campaigns centered around gender equality here