[Trends & Insights] YouTube Challenges TV on Advertising ROI
As consumers increasingly turn to digital, marketers are faced with the issue of how to best optimise budgets across channels and understand the role digital media can play in brand-building and driving long term sales. This study proves that the ROI on YouTube campaigns is higher than that of TV campaigns. Use this research to encourage your clients to increase spend on YouTube so that you can better optimize their media mix.
What do you do to encourage clients to diversify their media mix?
If your clients already have a diverse mix, how do you measure how effective the mixture is?
Re: [Trends & Insights] YouTube Challenges TV on Advertising ROI