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[Trends & Insights] Create and Measure Effective Mobile Content for Micro-Moments

Community Manager
# 1
Community Manager

Many marketers create content based on what they think is interesting rather than building content to meet a specific, quantified customer need. In this Q&A with Jim Yu, CEO of BrightEdge, learn how to capture customers earlier in the decision-making process by creating content that speaks to those explorative I-want-to-know or even I-want-to-be-inspired moments.

 

Read the interview with Jim here: https://goo.gl/0savOJ

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Re: [Trends & Insights] Create and Measure Effective Mobile Content for Micro-Moments

Community Manager
# 2
Community Manager
What did you all think of the Q&A? What questions or tips do you have for creating effective content? Let's talk about it!

Krisha