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The Election and Digital Marketing

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Top Contributor

A colleague of mine published this article on the Election and digital marketing.  This has been a hot topic lately.  Was the upcoming election causing consumers to be a little more cautious?  Which industries were more effected.  If you noticed the election "slip" in conversions, please let me hear it.

 

The article mentions that it showed itself more for goods vs services... Wonder if this is causing a delay for holiday shopping?  There are actually LESS days to shop this year than last year.

 

Consumer Spending & Adword Performance Article

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