Should you stop selling SEO services?
There's a recent post up on the Moz blog called "Why I stopped selling SEO services and you should too." The author has a number of examples to illustrate why SEO doesn't work the way it used to, and goes on to explain that what's going on is:
1. Users love the power of choice, and they trust brands rather than organic rankings
2. We are moving towards a "pay-to-play" era with Google results.
Don't worry, this isn't yet another "SEO is dead and the sky is falling"-type article, but it is a fascinating read.
Author: Kat Fitzsimmons
Re: Should you stop selling SEO services?