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Should I Count Brand Conversions? New Learn Article Discussion

Rising Star
# 1
Rising Star

All conversions are not equal.  They all have value, but it's important not to count different types of conversions the same.   This is a different dimension than attribution.  It's about how the impact the conversion has on the business, particularly in lifetime value with acquisition of new customers. 

Some food for thought discussion if you care to check it out.  Looking forward to hearing folks thoughts!

 
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Re: Should I Count Brand Conversions? New Learn Article Discussion

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Nice article.
"georgia on my mind"