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SEO ROI Is Harder to Obtain

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Sorry if the title seems a little like link bait, but the core of the question is real. Bottom line, I'm trying to say why PPC has more long-term benefits over SEO.https://www.linkedin.com/pulse/looking-seo-roi-waste-time-robert-rustici?trk=pulse_spock-articles

Re: SEO ROI Is Harder to Obtain

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
As a discussion, I think this a little short-sighted and does not take many factors into account. I have already provided my feedback on LinkedIn and suggest you consider the dissenting opinions that have already been expressed.

Proper SEO not only reflects best practices but will not incur the same continual costs as is with PPC. Consider this, when the PPC campaigns end what exactly is the long term benefit you describe?