SEO ROI Is Harder to Obtain
Sorry if the title seems a little like link bait, but the core of the question is real. Bottom line, I'm trying to say why PPC has more long-term benefits over SEO.https://www.linkedin.com/pulse/looking-seo-roi-waste-time-robert-rustici?trk=pulse_spock-articles
Re: SEO ROI Is Harder to Obtain
Proper SEO not only reflects best practices but will not incur the same continual costs as is with PPC. Consider this, when the PPC campaigns end what exactly is the long term benefit you describe?