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Remarketing Lists for Search Ads

Community Manager
# 1
Community Manager



Running a successful ad is like trying to score a goal. Many things need to be aligned to get a great result. RLSA lets you change your bids, messaging, and keywords based on the site visitors that are most valuable to you.


Get the right message to the right person, at the right time. Learn how to get started with Remarketing Lists for Search Ads 

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Re: Remarketing Lists for Search Ads

Top Contributor
# 2
Top Contributor
I like to overlay RSLA onto a "normal" search campaign w a slight bid adjustment. It seems to make more sense to me than creating a separate campaign. Anyone else have a favorite strategy?