AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Partners
1.8K members online now
1.8K members online now
Community space to get to know one another, talk about marketing and advertising strategy
Guide Me
star_border
Reply

Remarketing Lists for Search Ads

Community Manager
# 1
Community Manager

One_sheeter_RSLA.png

 

Running a successful ad is like trying to score a goal. Many things need to be aligned to get a great result. RLSA lets you change your bids, messaging, and keywords based on the site visitors that are most valuable to you.

 

Get the right message to the right person, at the right time. Learn how to get started with Remarketing Lists for Search Ads 

2 Expert replyverified_user

Re: Remarketing Lists for Search Ads

Top Contributor
# 2
Top Contributor
I like to overlay RSLA onto a "normal" search campaign w a slight bid adjustment. It seems to make more sense to me than creating a separate campaign. Anyone else have a favorite strategy?