Questions: How do you gain small businesses' trust?
We asked SMBs what their concerns or needs are in finding a great digital marketing partner agency. We received a wealth of responses and whittled them down to those that many voiced. The first concern, which we discussed here, was finding an agency that can offer affordable solutions. Next up was trust: Small businesses worried about whether the agency partners are not taking advantage of the businesses’ inexperience in the digital space by charging them more, or doing less than they should.
What do you do to allay new customers’ fears about their inexperience? What advice would you give to other partners to help them gain a small business’s trust?
Re: Questions: How do you gain small businesses' trust?
Something that works for me personally is being direct and honest with clients. Not every client is receptive to that, you have to feel them out, but being honest and being able to take ownership of any mistakes you make goes a long way. It can be dangerous too, you don't want a client to think you're incompetent or always making excuses. But when you can demonstrate that you genuinely have the clients' best interests at heart, when you take ownership of a mistake they'll trust you more for it. I'd rather fall on my sword than lie to or mislead a client, but that's just my personal business ethics.
Re: Questions: How do you gain small businesses' trust?[ Edited ]
May 2016 - last edited May 2016
Great point of view @Spike M I would have gave you 3 stars if I could have.
Clients perception is the key! You can have the most successful campaigns that exist, if the client doesn't understand the wins it ends up being a client at risk, or as Spike mentions relationships help.
In the end it boils down to perception and clear expectations set.
What has worked the best for us is transparency, reports and meetings.
Another point that Spike had mentioned is that clients don't even look at the reporting available most times. For instance, we deal strictly with car dealers and over the last 5 years we managed 500+ dealers here in Canada so we integrated our report dashboard to not only report CPA yet bring the cost to a pinned car (sale).
That allowed us to benchmark what type of budget the average car sold would cost all real time in their CMS dashboard. This helped, yet still needs frequent meetings to maintain the relationship. Even after these reporting efforts some clients wait with their list of questions when we meet.
I guess this will slowly get better....! (-: