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Number of SEO jobs and avg. salaries decline

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# 1
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The world used to divide into SEO and SEM, but I believe it is indeed going to become an SEOM blend. As an AdWords-focused professional, I cannot ignore and I do use SEO best practices. In the same way, SEO world is advised and influenced by the SEM findings and results. The two are increasingly intertwined and mutually complementing. I believe they are the cause of this economic trend, well illustrated with these graphics. Source: http://www.conductor.com/blog/2016/03/digital-marketing-salaries-2016/

Screen Shot 2016-04-01 at 13.49.02.png


Julia Muller,
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Re: Number of SEO jobs and avg. salaries decline

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# 2
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Looks like no one is really getting a raise though! I'm not sure if I agree with these salary ranges... Do they sound right to you?

Re: Number of SEO jobs and avg. salaries decline

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# 3
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Good point, no one with "SEO" in the title is getting a raise. It's become a pre-req to digital marketing. Finally! The numbers could be skewed by geographic locality, and in absolute terms they can be out of whack, but the trend seems telling.

Julia Muller,
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Re: Number of SEO jobs and avg. salaries decline

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# 4
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Out of whack how? The title most like my 9-5 title above is too low.

Re: Number of SEO jobs and avg. salaries decline

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# 5
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@Todd K Out of Whack meaning a particular SEO coordinator/manager/director/analyst may be making significantly more or significantly less, when compared to averages pictured above. But the relative (downward) trend is imo is telling a story regardless of whether or not they are paid more or less than an average SEO out there.


Julia Muller,
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Re: Number of SEO jobs and avg. salaries decline

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# 6
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Oh yeah. I think salary averages used many places online are questionable at best. many of them from headhunters are designed to make you feel underpaid, and others have other motivations. The downward trend is likely the influx of young people in the field and perhaps moreso an increase in the hiring levels of companies having no idea how to vet skills in these fields devaluing people with them. Most interviewees could say they use a "flux capacitor" to increase conversion rates and the HR person would nod and be impressed.

Add to this the low standards that agencies fill these titles and roles because they are small budget outfits and that also pushes things downward. If I had a nickle for every Linkedin profile I have seen with Director of SEO at an agency as a title who was 3 years removed from working at denny's.....

Re: Number of SEO jobs and avg. salaries decline

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# 7
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I've seen ludicrous people unfit to tell the difference between SEO and SEM calling themselves "SEO Director." Maybe there's a bit of demystification going on and they are not so easily selling themselves for the big bucks anymore. "Flux capacitor" effect must be wearing off lol.

But also, SEO used to be a black box of "pulling rank just like that." In some industries and sectors more recently than in others. But now SEO is finally becoming more understood (like 10% more) and a routine part of doing business. So it's becoming more of a requirement, less of a magic hat of tricks, and thus valued less.

On the other hand, I've seen first hand companies that devalue SEO [and PPC for that matter] into a commodity service, unaware of its real nature of being able to make or break a business in the age when offices and stores are prominently relocating online, or even into a mobile or app format.. And those companies are suppressing the SEO salary levels as they nickel and dime new hires. Lots of factors working against SEOs there IMO.


Julia Muller,
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Re: Number of SEO jobs and avg. salaries decline

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# 8
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Another reason to own your own business. No one else is in "control" of your salary. It's more a factor of how much you hustle. I think you are also more paid for your experience and expertise -- You can't really under appreciate yourself, right?

Re: Number of SEO jobs and avg. salaries decline

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# 9
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SEO is becoming a necessary part of so many things that it is hard to say it is its own discipline anymore. SEO is part of social network management and so social managers do it. SEO is part of web design so web designers need to do it. SEO is part of content creation so writers and content managers need to do it. Kind of pointless to hire an SEO specialist to do al these different parts of other people's jobs...

Re: Number of SEO jobs and avg. salaries decline

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# 10
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@MikeJohnston your comment reminded me of the old song by Cole Porter Smiley Happy

..And that's why birds do it, bees do it
Even educated fleas do it..

Julia Muller,
AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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