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Multiple Blogs Impact

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

A client currently has their blog setup as a subdomain of their site, through blogger. We recommended moving the blog under their current site & cms, ie www.domain.com/blog. Price for the migration was too high for the client. Although I think I know the answer, and I don't think it's positive, the idea of discontinuing posting on the old blog and starting a new blog under the site crossed my mind. Essentially we would setup the new blog, post all new blogs there, and slowly, over time, the client would migrate the old blog posts over. 

 

Will Google penalize the site for having both blog.domain.com & www.domain.com/blog even though there will never be any duplicate content?

 

Thanks.

1 Expert replyverified_user

Multiple Blogs Impact

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

They won't penalize you (especially with no duplicated content), but you may not get all the benefit of having it all under one roof. That can be mitigated, somewhat, by having updating some old articles to have good links from the old blog to the new blog. Then part of any link authority the old blog has will be passed along to the new one.

Multiple Blogs Impact

Top Contributor
# 3
Top Contributor

Hi Sean,

 

Having more sites is ideal for both exposure and with Google, too. So, use them both (old & new) and keep them both in service for the client. Just keep the content unique to each and linked to both, as well. Push people to both places and ultimately to the website with a call to action. 

 

If the thinking was to have everything contained in one place (website), there would no need to have inbound links, social pages, business profiles, etc.. You want to be diversified online and the more inroads you have the better... and the more exposure you have for your client's brand the better. Blogger has a unique quality in that is has its own traffic, audience and value with Google seeing it as a site separate from your client's business site. Same with G+, Facebook, Twitter, LinkedIn, Instagram, etc.. You want all of these properties working in your favor, not just one of them. The strength comes in the collective sum.

 

With this type of thinking in mind, I would make a few posts per week on the old blog that linked to the new blog and company website (and to their other social channels), and I would make a few pots per week on the new blog that linked to the old blog and company website (and to their other social channels). Keep the blog content for each and reap the rewards of a bigger and more diverse audience.

 

Kind Regards,

 

James 

 

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

Multiple Blogs Impact

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I agree - if you have the resources. From the original comment, it sounded like the client didn't have the resources to maintain both blogs, and just wanted to maintain one.

Multiple Blogs Impact

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Jay & James,

 

Thanks for the insights! The limit on the client is more around money for us to make the move, not around actual content production, which they provide. So we may just be in luck to provide content to both.

 

Thanks again for replying.

 

Sean