Magazines I Read to Get PPC Ideas
Happy Tuesday Y'all. I still order a batch of magazines each month and several I just buy at my groceries. I find them a great source of inspiration for display ads. In particular Vogue has display ads which I've "mimicked" to great success for campaigns selling rugs and furnitures. Afar display ad "templates" I've used for travel related adwords campaigns. Red Bull, I've used for Jeep dealerships.
I've also "mimicked" headline text from Economist, Forbes, Fortune, Art, Time, etc. They've nailed down the science of a good headline and description text. Whenever I bump across a great headline I rip the page out and put it in a desk bing.
Are there any traditional sources of inspiration you use for AdWords? Books? Commercials? Looking forward to learning more from everyone.
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