Learn to use Google Tag Manager (GTM)
Re: Learn to use Google Tag Manager (GTM)
Hey @brower J,
Good Call. Although it could seem daunting to someone if they glanced at Google Tag Manager a year or two ago, they should look again. The workflows and built-in implementations are so much easier to use and set up now. Beyond that, you don't need to be a coding wizard to make use of it. GTM can become your go-to for even a basic Universal Analytics setup. From there, you can use it to insert conversion and remarketing tags onto your site. You can definitely still find great uses for it at the most basic levels and grow your skill set from there. I've also been part of some projects where the GTM installations were quite complex but the data on the other end was equally impressive. It can definitely scale with you.
It's just about become a staple for us - it just makes sense.
Thanks for sharing!
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