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Individual Device Bid Adjustments in AdWords - Tablets for the Win

Top Contributor
# 1
Top Contributor

Happy Tuesday Y'all.  Here's the article: https://adwords.googleblog.com/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html


Essentially, Google AdWords twill split tablet & desktop from mobile.  Mobile will have it's own bids.  How big of an impact do y'all think this will be?  Is there anything you are doing to prepare for it?  

 

Here's a graph from SearchEngineLand: Full Article: http://searchengineland.com/big-changes-device-bidding-adwords-mean-accounts-251203

 

Impressions-by-device-800x412.png

 

I'm excited for tablet bidding.  Our tablet traffic has been great in the past.  Our data follows what SearchEngineLand found. 

 

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Re: Individual Device Bid Adjustments in AdWords - Tablets for the Win

Top Contributor
# 2
Top Contributor
I'm excited for it. Back in the "old days' you would/could/should split mobile and desktop into separate campaigns. They have different bidding strategies, so it help so much with the mgmt. Can't wait... I was poking around looking for it today too.