Individual Device Bid Adjustments in AdWords - Tablets for the Win
Happy Tuesday Y'all. Here's the article: https://adwords.googleblog.com/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html
Essentially, Google AdWords twill split tablet & desktop from mobile. Mobile will have it's own bids. How big of an impact do y'all think this will be? Is there anything you are doing to prepare for it?
Here's a graph from SearchEngineLand: Full Article: http://searchengineland.com/big-changes-device-bidding-adwords-mean-accounts-251203
I'm excited for tablet bidding. Our tablet traffic has been great in the past. Our data follows what SearchEngineLand found.
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