How do you target publishers?[ Edited ]
June 2017 - last edited June 2017
Hi PPC professionals!
I am in the following situation. I have a client with a platform that provides content creators/publishers the ability to create, publish and monetize interactive content (mostly polls). Their target audience is publishers in the UK, big and small (mostly sports, politics and entertainment). It is up to us to decide which channels to use to reach these people. But so far I am struggling to come up with any ideas.
I was thinking GDN with the relevant publishers as placements. But isn't that too broad? I mean obviously the publishers are on their own websites, but still I will be reaching all their visitors.
Thanks in advance!