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How Often Do You Switch Jobs as a Digital Marketer?

Participant ✭ ☆ ☆
# 1
Participant ✭ ☆ ☆

Happy Monday Y'all.  I interviewed a PPC specialist Friday whose resume was 4 pages.  He was qualified but worked at 6 different digital marketing agencies in 5 years.  The funny thing... this isn't atypical for the PPC resumes I receive (startup agency 5-10 employees).  Normally it's 2 or 3 different agencies in a 5 year period.  Before starting my own agency, I worked at another agency for 2.5 years.  

 

Turnover in our industry is high compared to lawyers, doctors, etc.  What has been your experience?  

3 Expert replyverified_user

How Often Do You Switch Jobs as a Digital Marketer?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

I agree and I think this trend will probably get worse. There are so many routes to take whether working in search, display, programmatic, account side, sales, legal, video, production, content writing, social, etc., I understand why people may switch so frequently. 

 

 

How Often Do You Switch Jobs as a Digital Marketer?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

From what I recall, SHRM had some information on employee turnover and it suggested younger professionals stayed at their job between 2-5 years. I have found that to also be the case for myself. Sometimes between relocating and rapidly changing job markets, you have to go where the work is available. Some companies allow telework, but the vast majority still do not.

 

It also can depend on if a company offers raises or opportunities for advancement. As someone who worked at other companies before starting your own, what made you change?

How Often Do You Switch Jobs as a Digital Marketer?

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Our industry changes so much. Burn out is a real factor.  But it's still curious to me someone can work at a different place every year.  

How Often Do You Switch Jobs as a Digital Marketer?

Top Contributor
# 5
Top Contributor

I designed my company in 1991 and launched in January 1992. Not a fan of bouncing around or those that do.

 

When someone applies that changes jobs every 8 months... I ask them why? I ask them what keeps happening in your life to cause this? Then I explain in detail about "how far behind" they are from switching jobs so often. They really are far behind.... really, really far behind. 

 

I look at work hours like a hotel room occupancy. You need 80% occupancy rate, at your normal rate, to cover costs and keep normal maintenance going. But you need a 100% occupancy rate to make great things happen for you and your staff. Those workers that bounce around with work so often, are at 60%, at best, and that is at a reduced rate. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

How Often Do You Switch Jobs as a Digital Marketer?

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆

Hi Miguel.  To be honest, I ask myself that question a lot... why I started my agency.  I left my previous agency and was set to take a 2 month vacation before attempting to find a job in patent law.  


The day I quit, I got a call from 2 Houston investors wanting to meet (at this time I didn't know what about).  I received another phone call shortly after from a previous client to go to dinner.  I went to dinner that night and had a job offer at a large oil and gas company.  That weekend, I traveled to OKC for a client visit; it was a large group of dealerships and the CFO and Marketing Director are my good friends.  I received another job offer, but would need to relocate to OKC.  Houston was undergoing flooding at the time, so I delayed my meeting with the Houston investors.  I met the Houston investors the following week and the owner of Cloudflare and the inventor of OpenTable were there to "brainstorm" with me about software.  They matched the salary of the large oil and gas company and I didn't have to move to OKC. I purchased a house in Houston only a few months ago; I really didn't want to move.  I was pressured into starting an agency alongside the software company.  Our marketing clients beta test our software while also keeping the company afloat.  

 

I never did take that vacation.... Smiley Sad 

How Often Do You Switch Jobs as a Digital Marketer?

Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆

Looking at it as a hotel is a nice hack.  No you don't need 100% occupancy.  

 

It might be because I'm a startup.  We are a year old.  The applicants I get are more likely to move from place to place than perhaps normal.  We pay above industry but are not able to provide stability and retain talent.  Our 3rd developer left last week.  

 

Wow! 1991.  Congrats on your long term success in this industry.  I've bounced around a few jobs; I'm okay with a candidate who has changed a few times, but every year... that's too much.  

How Often Do You Switch Jobs as a Digital Marketer?

Top Contributor
# 8
Top Contributor

Thanks, @Tony_Guo. It's been a amazingly great journey with technology, branding, marketing and digital advertising. 

 

Once we start looking at our maximum work hours (100%), such as a hotel occupancy, it really brings things home as to any waste or missed opportunities. Growing up in building/design/construction, the 80% occupancy rate is required to finance a new hotel, shopping center, apartment complex, etc.. Anything over 80% is considering golden. 

 

All the Best,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

How Often Do You Switch Jobs as a Digital Marketer?

Top Contributor
# 9
Top Contributor

I am a type of a person who doesn't switch jobs too eagerly. Many of my family members have worked 20,- 30-year jobs, but they were in the medical field, Tony.

 

I believe nowadays in the industries that aren't medical or law, people jump around about once every two years on average, and that is indeed too much. Ever since college I've been operating in an economy and a professional environment across a few industries that do not value or reward longevity (or loyalty?) enough. LinkedIn is an enabler too. Not sure how accessible are lawyers and doctors through LinkedIn, but Paid Search professionals are easy to find and contact via LI.

 

It always surprised me how easily everyone around me was able to move on to the next great thing. But it's also a [perceived] measure of success amongst financial, consulting, research and other circles I was privy to as well as Paid Search. The more you jump around the assumption is the more you earn. Imo the two should not be positively correlated, but that is what I always understood to be the case.

 

I wouldn't judge someone's professional abilities solely on the base of employment longevity, but it would certainly be a factor to consider.


Julia Muller,
AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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How Often Do You Switch Jobs as a Digital Marketer?

Explorer ✭ ✭ ☆
# 10
Explorer ✭ ✭ ☆

I would tend to personify what @Julia_Muller said, every transition I have made resulted in 10% - 20% increase in salary. Having worked in a variety of industries, not all companies offer cost of living increases or raises, and that contributes to attrition. There is also the glass ceiling, which I am sure almost everyone has encountered at some point. 

 

 

I'm not debating that loyalty isn't important, but I get the impression there is a genuine disconnect between some companies and their staff. While you won't always know who is looking to leave, knowing their goals, challenges, and aspirations sometimes helps to solidify their position. To that end, the role of managers and human resources has become increasingly complex in recruiting and retaining talent.