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How Do You Charge for PPC Management?

Participant ✭ ☆ ☆
# 1
Participant ✭ ☆ ☆

Happy Tuesday everyone. How do you charge for PPC Management? And what’s the reasoning?


Flat Fee or Percentage of Spend? Flat Fee + Percentage of Spend? Maybe… a per hour fee?


Setup Fee? Additional Management Fee?


Software Fee?


Do you ask for money upfront and run PPC on a rewards card? Or do you run PPC on the client’s card? Do you spot the client and send them an invoice?


*My agency charges a simple percent of Spend. No additional fees. However, we turn away clients with budgets smaller than 3,000 a month. We run Spend on the Client’s card and charge a fee.


I look forward to hearing from everyone.  

2 Expert replyverified_user

Re: How Do You Charge for PPC Management?

Top Contributor
# 2
Top Contributor
Hi Tony,

We bill all of our clients and have a reward card on file for all billing.

This is the preferred way to set up your account since you are of any

Plus the rewards are fun to get back.

Re: How Do You Charge for PPC Management?

Top Contributor Alumni
# 3
Top Contributor Alumni
On accounts under 1,000 a month spend I charge a flat fee of 100 a month. On those over 1,000 a month I charge 10%. I run the client's account and they are responsible for paying Google's fees themselves.