AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.5K members online now
4.5K members online now
Community space to get to know one another, talk about marketing and advertising strategy
Guide Me

Great Wall Street Journal piece about advertising to middle America

[ Edited ]
Top Contributor
# 1
Top Contributor

Do your ad copy and landing pages' language and images (if you build them) inspire the right message?


"Too much advertising falsely assumes that all U.S. consumers desire to be like coastal elites."




"In the wake of Donald Trump’s election as U.S. president with a wave of support from middle

American voters, advertisers are reflecting on whether they are out of touch with the same people—

rural, economically frustrated, elite­distrusting, anti­globalization voters—who propelled the

businessman into the White House."


The above excerpts are from the Wall Street Journal article (uploaded to Google drive, because the article will require paid subscription after it lapses into archives), which I found very interesting. About time big agencies, and small ones(!) adjusted their understanding of what inspires "everyday people."



Julia Muller,
AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Was my response helpful? If yes, please mark it as the 'Best Answer.’ Learn how here.
1 Expert replyverified_user