Great Wall Street Journal piece about advertising to middle America[ Edited ]
November 2016 - last edited November 2016
Do your ad copy and landing pages' language and images (if you build them) inspire the right message?
"Too much advertising falsely assumes that all U.S. consumers desire to be like coastal elites."
"In the wake of Donald Trump’s election as U.S. president with a wave of support from middle
American voters, advertisers are reflecting on whether they are out of touch with the same people—
rural, economically frustrated, elitedistrusting, antiglobalization voters—who propelled the
businessman into the White House."
The above excerpts are from the Wall Street Journal article (uploaded to Google drive, because the article will require paid subscription after it lapses into archives), which I found very interesting. About time big agencies, and small ones(!) adjusted their understanding of what inspires "everyday people."
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