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Google Bans ads for PayDay Loans on AdWords

Participant ✭ ☆ ☆
# 1
Participant ✭ ☆ ☆

payday-loans-sign.jpgHappy Wednesday Y'all.  Google is no longer allowing this category of ads:  

"We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher."  Good decision?  Bad decision?  

 

It won't affect "companies offering loans such as Mortgages, Car Loans, Student Loans, Commercial loans, Revolving Lines of Credit (e.g. Credit Cards)."  

 

As always with a controversial decision... the comments are an interesting read.

 

Full Post:  http://googlepublicpolicy.blogspot.com/2016/05/an-update-to-our-adwords-policy-on.html

Re: Google Bans ads for PayDay Loans on AdWords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Predatory lending has long been an issue that perpetuates itself. I support this decision and hope that more companies follow suit. Ethics might be debated, but it boils down to a matter of doing business. There will always be other media outlets for these companies, so they will just have to adapt to the change.

Re: Google Bans ads for PayDay Loans on AdWords

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
On one hand predatory lending is horrible. But I'm reminded of the quote ""I disapprove of what you say, but I will defend to the death your right to say it" by Evelyn Hall....

Re: Google Bans ads for PayDay Loans on AdWords

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
@Tony_Guo fair point, but there are some restrictions on free speech know as time, place and manner. Google hasn't said they are removing them from organic search or preventing them from advertising elsewhere. I would rather equate it Title II of the Civil Rights Act of 1964 -- the federal law which prohibits discrimination by private businesses which are places of public accommodation -- only prevents businesses from refusing service based on race, color, religion, or national origin.