Flexible Bidding: Target CPA for locations
I have a client that has local customers and out-of-town customers.
I had a campaign running with bid adjustments for location. Higher bids for local prospects and lower bids for out-of-town prospects.
I turned on Flexible Bidding: Target CPA for the campaign and I'm very happy with the lower CPA and the higher volume it's bringing in.
I'm getting mostly out-of-town prospects.
If I make seperate campaigns for local and national prospects will the Flexible Bidding computers respect the location limitations I put in the ads?
And is there a more elegant way to seperate things? I'm using the same ads and targeting across campaigns. It's super clunky to have them seperate.
Flexible Bidding: Target CPA for locations[ Edited ]
October 2016 - last edited October 2016
Hi @Hashim W,
Sorry about the delay in getting this answered for you!
Because Google CPA is real-time data it ignores all bid adjustments, the cleanest way to achieve what you are trying to do is to separate the campaigns out into "Local" and "Out Of Town". I would set a positive bid adjustment for your "Local" campaign and I would set a negative bid adjustment for your "Out Of Town" campaign.
I hope this helps answer your question.