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Flexible Bidding: Target CPA for locations

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# 1
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I have a client that has local customers and out-of-town customers.

 

I had a campaign running with bid adjustments for location. Higher bids for local prospects and lower bids for out-of-town prospects.

 

I turned on Flexible Bidding: Target CPA for the campaign and I'm very happy with the lower CPA and the higher volume it's bringing in.

 

But!

 

I'm getting mostly out-of-town prospects. 

 

My question:

 

If I make seperate campaigns for local and national prospects will the Flexible Bidding computers respect the location limitations I put in the ads?

 

And is there a more elegant way to seperate things? I'm using the same ads and targeting across campaigns. It's super clunky to have them seperate.

 

Thanks, community  

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Flexible Bidding: Target CPA for locations

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Hashim W,

 

Sorry about the delay in getting this answered for you!

 

Because Google CPA is real-time data it ignores all bid adjustments, the cleanest way to achieve what you are trying to do is to separate the campaigns out into "Local" and "Out Of Town". I would set a positive bid adjustment for your "Local" campaign and I would set a negative bid adjustment for your "Out Of Town" campaign. 

 

I hope this helps answer your question.

 

Mike Blackmore - 1 Click Away From a Conversion