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Education Resources to Learn Google AdWords

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Top Contributor
# 1
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Happy Monday Y'all.  Here's a compilation of education resources to train new employees:

 

*I’m not affiliated with any of the below agencies.  

**Updated May 16, 2016.
  
AdWords Editor:  
Download:  http://www.google.com/intl/en_US/adwordseditor/thankyou.html
About:  https://support.google.com/adwords/answer/2375449?hl=en
Video:  http://www.youtube.com/watch?v=ItJbcxF3eCc

 

AdWords API: https://developers.google.com/adwords/api/docs/

Setting up automated rules: https://support.google.com/adwords/answer/2472779?hl=en

 

About keyword matching options: https://support.google.com/adwords/answer/2497836?hl=en

 

About Keyword Planner: https://support.google.com/adwords/answer/2999770?hl=en

 

AdWords Trademark Policy: https://support.google.com/adwordspolicy/answer/6118?hl=en

 

Webmaster Guidelines: https://support.google.com/webmasters/answer/35769?hl=en

 

Google Agency Blog: http://adwordsagency.blogspot.com/

 

Invalid Clicks Contact Form: https://support.google.com/adsense/contact/invalid_clicks_contact?rd=1
 
Additional Blogs: 
PPCHero (http://www.ppchero.com/) 
Unbounce (http://unbounce.com/blog/)
Kaushik (http://www.kaushik.net/avinash/)
Moz (https://moz.com/blog)
Wordstream (http://www.wordstream.com/blog)
iSpionage (http://blog.ispionage.com)
Certified Knowledge (http://certifiedknowledge.org/blog/)
CPC Strategy (http://www.cpcstrategy.com/blog/)
 
Books: 
Drew Eric Whitman's CA$HVERTISING 
Brad Geddes Advanced Google AdWords
Perry Marshall's Ultimate Guide to Google AdWords
Anastasia Holdren's Google AdWords: Managing Your Advertising Program
Benjamin Mangold’s Learning Google AdWords and Google Analytics
Jason McDonald’s Google AdWords Gotchas
Steven Michael Teneriello’s The Google AdWords Survival Guide
Larisa Lovelady’s The Complete Guide to Google AdWords
Bart Weller’s The Definitive Guide to Google AdWords

 

Google Analytics
Analytics Information: https://support.google.com/adwords/answer/2401634?hl=en

 

Add Google Analytics data to AdWords reports: https://support.google.com/adwords/answer/2617364?hl=en

 

Import Google Analytics goals and transactions into AdWords:

https://support.google.com/adwords/answer/2375435?hl=en

 

Use your Remarketing Audiences in AdWords: https://support.google.com/analytics/answer/2611291?hl=en

 

Test landing pages with Google Analytics: https://support.google.com/adwords/answer/2404033?hl=en

 

Campaign Experiments: https://support.google.com/adwords/answer/2385204?hl=en

 

YouTube Channels: 
http://www.youtube.com/user/learnwithgoogle
http://www.youtube.com/user/advertise?feature=watch
http://www.youtube.com/user/googleanalytics
http://www.youtube.com/user/GoogleBusiness
http://www.youtube.com/user/GoogleMobile
http://www.youtube.com/user/GoogleDevelopers
http://www.youtube.com/user/Google

 

Feel free to comment with other resources.  

 

Tony 

3 Expert replyverified_user

Re: 10 Education Resources to Learn Google AdWords

Top Contributor
# 2
Top Contributor

Great resources, as always, @Tony_Guo

 

I have reviewed most of these in the past and enjoyed them. You are right that they should get a newbie up and running. Great start to a wonderfully expanding career in Google Adwords and only wish I had them many years ago when I started. Robot Happy (this is where we inject the-when I was a kid I walked 5 miles in the snow-story.) 

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Re: 10 Education Resources to Learn Google AdWords

Top Contributor
# 3
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I wish I knew about these as well when I started. There's really a "hole" in the easily digestible material for beginners. Hopefully that will change in the coming years as it becomes more popular. I wouldn't be surprised to see it being offered at universities soon.

Re: 10 Education Resources to Learn Google AdWords

Top Contributor
# 4
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I agree on the various levels.

 

Personally, I would think that having a directory broken up into levels would be a big hit. Something like:

 

Google Adwords
Consumer - Basics
Advertiser - Entry
Advertiser - Intermediate
Advertiser - Advanced

Advertiser - Expert

Badged Google Partners - MCC & More 

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Re: 10 Education Resources to Learn Google AdWords

Top Contributor
# 5
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That's a great idea! I'll work on the directory more this weekend. I like your structure though. The Basics vs. Entry is a smart separation to make.

Re: 10 Education Resources to Learn Google AdWords

Top Contributor
# 6
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Most excellent, Tony.

Happy to be of help.... happy Thursday!

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Re: 10 Education Resources to Learn Google AdWords

Top Contributor
# 7
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You can't leave out yourself as a source. If you can't say it, then we can. ;-)

Re: 10 Education Resources to Learn Google AdWords

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# 8
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Haha. Much appreciated. Smiley Happy

Re: 10 Education Resources to Learn Google AdWords

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# 9
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I always include Tony's resources when speaking of resources.

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Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Re: Education Resources to Learn Google AdWords

Top Contributor
# 10
Top Contributor
Updated May 16, 2016. Smiley Happy