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Digital Agencies Trends in 2016 Kentico Report

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Happy Friday Y'all.  Here's an article about agency trends in 2016 by Kentico.  They surveyed a random sample 300+ senior managers and directors of digital agencies in 10 countries across 3 continents.  

 

https://www.kentico.com/product/resources/surveys/digital-agencies-2016-survey/millward-brown-digita...

 

Takeaways from Paper:

 

The vast majority of digital agencies plan to hire new people and invest more money in so ware in 2016.

 

At this moment, it is primarily the agencies that are deciding about the brands and products their clients use.

 

Web development, analytics, email, social media, and content marketing are still the core businesses of most agencies.

 

As for the solutions and tools, content management systems and social media management solutions are the most recommended, though the bigger agencies are also suggesting e-commerce, CRMs, and automation platforms to their clients.

 

Although the majority of agencies feel that there are lots of competitors in the market, it seems that it is mostly the clients that concern them.

 

Clients want to use digital marketing but don’t understand it properly and usually expect lots of work for little money.

 

The representatives of digital agencies believe that success lies in a better understanding of digital marketing from the client’s side. Nevertheless, employees are also expected to understand tasks better.

 

The average price of one project varies a lot. Regarding the better- performing agencies, a project costs twice as much when compared to the rest.

 

Relative to the others, agencies in Australia and New Zealand charge less while those in the US charge more.

 
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