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Countdown Ad customizer

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I wanted to know if anyone has used (or is able to use) the Countdown customizer in call out or site link extensions. And if so, how have they worked and/or affected the campaign's performance.

 

Thanks

 

Gary

2 Expert replyverified_user

Countdown Ad customizer

Top Contributor
# 2
Top Contributor

Hi Gary,

As far as I know, ad customizers are for text ads at this point.  Not sure how far you'd get trying to set them up in extensions.

-Tommy

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Countdown Ad customizer

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Tommy,

 

Thanks for the reply.

 

I was seeing if they could be used for auto dealerships, for their monthly incentives, as call out extensions.

Re: Countdown Ad customizer

Top Contributor
# 4
Top Contributor

Hi @Gary A,

We have used Countdown ads in the automotive industry for the last few years. The countdown feature will show-up in the description of your ad

 

Audi Q5 demo sale
www.audidealer.com
Don't miss out this blowout 
sale {=COUNTDOWN("2016/10/26 09:00:00")}left to buy

 

Your ad will look like 

Audi Q5 demo sale
www.audidealer.com
Don't miss out this blowout 
sale. 2 days left to buy

 

This will help your ad drive urgency and help get clicked since they are running out of time. Overall you might want to consider these ads if you are in fact having a private sale and you want people to see that it is almost over, they are going to miss out! 

 

Hope this helps!

Countdown Ad customizer

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks for the info, Trevor.  

 

We've used countdown ads in text ads, in the past, but I was wanting to see if they could be used in sitelink extensions too.

 

 

 

Re: Countdown Ad customizer

Top Contributor
# 6
Top Contributor
Unfortunately that option is not available in AdWords.

Sorry for the news but maybe in the future it might be...

Re: Countdown Ad customizer

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks for the suggestion, but I was asking if they could be used in
extensions. I've used them in regular text ads.

Countdown Ad customizer

Top Contributor
# 8
Top Contributor

Unfortunately not for the moment @Gary A. Would be a fun test though!