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Brand Lift: Keeping Your Customers Engaged

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Google Employee
# 1
Google Employee
Let's talk about Brand Lift, a powerful AdWords feature. I just posted an article on it, which you can read here: Brand Lift: Keeping Your Customers Engaged.

If you've discovered that a campaign has increased awareness, but hasn't increased conversions, what have you done to tweak the campaign?
2 Expert replyverified_user

Re: Brand Lift: Keeping Your Customers Engaged

Top Contributor
# 2
Top Contributor
We have a number of these studies either currently running, about to launch or just wrapping up. I'm really looking forward to seeing what comes of these studies and what type of action we can take on the results.

BTW - for those interested - I believe that the barrier for entry is $1,000/day for 7 days minimum.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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