AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.2K members online now
2.2K members online now
Community space to get to know one another, talk about marketing and advertising strategy
Guide Me

Brand Lift: Keeping Your Customers Engaged

[ Edited ]
Google Employee
# 1
Google Employee
Let's talk about Brand Lift, a powerful AdWords feature. I just posted an article on it, which you can read here: Brand Lift: Keeping Your Customers Engaged.

If you've discovered that a campaign has increased awareness, but hasn't increased conversions, what have you done to tweak the campaign?
2 Expert replyverified_user

Re: Brand Lift: Keeping Your Customers Engaged

Top Contributor
# 2
Top Contributor
We have a number of these studies either currently running, about to launch or just wrapping up. I'm really looking forward to seeing what comes of these studies and what type of action we can take on the results.

BTW - for those interested - I believe that the barrier for entry is $1,000/day for 7 days minimum.

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’