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Adwords Grading Tool Recommendations

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Badged Google Partner
# 1
Badged Google Partner

 

 

Hi Guys! Does anyone have an adwords grading tool that they recommend? We have a client who would like us to grade their adwords account A-F. I am thinking about doing it manually, however it's a pretty large campaign so a tool would be useful. Plus, they want it ASAP.

 

I have thought about using WordStream, but then I feel like I heard in here that some people are not fans of them, so I'm a bit wary. 

 

If there are any you guys recommend, that would be much appreciated!

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Accepted by topic author rachelle h
December 2016

Adwords Grading Tool Recommendations

Follower ✭ ✭ ✭
# 2
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Hey Rachelle,

 

I found Wordstream to be solid and covers many areas that may be of interest to your client. Plus it's free and as far as I can tell there's no limit to the number of reports you can pull. To be fair, I have pull the grade each month for the last three months so perhaps at some point they will cut me off. 

 

There's also the Lin Rodnitzky ratio that I've been looking at. It's a lot more manual but a nice way to measure efficiency

http://certifiedknowledge.org/blog/the-complete-adwords-audit-part-11-the-lin-rodnitzky-ratio/#''

 

Brad Geddes has an account diagnosis but I haven't used it. http://certifiedknowledge.org/blog/the-one-minute-account-diagnosis/

 

Any tool will probably have it's pro's and cons, but should be helpful in gauging overall performance. 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author rachelle h
December 2016

Adwords Grading Tool Recommendations

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hey Rachelle,

 

I found Wordstream to be solid and covers many areas that may be of interest to your client. Plus it's free and as far as I can tell there's no limit to the number of reports you can pull. To be fair, I have pull the grade each month for the last three months so perhaps at some point they will cut me off. 

 

There's also the Lin Rodnitzky ratio that I've been looking at. It's a lot more manual but a nice way to measure efficiency

http://certifiedknowledge.org/blog/the-complete-adwords-audit-part-11-the-lin-rodnitzky-ratio/#''

 

Brad Geddes has an account diagnosis but I haven't used it. http://certifiedknowledge.org/blog/the-one-minute-account-diagnosis/

 

Any tool will probably have it's pro's and cons, but should be helpful in gauging overall performance. 

 

Adwords Grading Tool Recommendations

Badged Google Partner
# 3
Badged Google Partner

Thank you!!