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AdWords Update: Exact Match Targeting Update

Badged Google Partner
# 1
Badged Google Partner

Ran across this article and thought you would like to learn about a new AdWords update

 

 

http://marketingland.com/google-adwords-exact-match-targeting-change-close-variants-209621

google-adwords-red3-1920.jpg

 

 

 

 

AdWords Update: Exact Match Targeting Update

Badged Google Partner
# 2
Badged Google Partner

Have you seen this follow up? I agree with the author that I would like an option to "opt out". Apparently, yo may be able to maintain exact match with scripts, but the implementation seems like it could be difficult.

 

http://searchengineland.com/seriously-google-can-just-make-exact-match-exact-271593

Tom