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[AdWords Product Update] Use Bumper Ads to Drive Reach on Smartphones

Community Manager
# 1
Community Manager

Introducing the brand new Bumper Ads – a six-second video format, sold through the AdWords auction. As a quick and fun format, Bumpers lend themselves well to serialized content and are able to drive incremental reach and frequency. These Bumpers are uniquely adapted to the way people watch video now, and in the future.

Learn about its early successes here 

 

YouTube ROI Image.png

 

 

3 Expert replyverified_user

Re: [AdWords Product Update] Use Bumper Ads to Drive Reach on Smartphones

Top Contributor
# 2
Top Contributor
So, I'm guessing these would follow different pricing rules?

Re: [AdWords Product Update] Use Bumper Ads to Drive Reach on Smartphones

Top Contributor
# 3
Top Contributor

Hi @Shanee_Kirk

 

If by pricing you mean bidding strategy. Bumpers use CPM based bidding.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: [AdWords Product Update] Use Bumper Ads to Drive Reach on Smartphones

Top Contributor
# 4
Top Contributor
Yes. I guess I meant how do they differ from a video ad? CPM would be one difference. And, when are you charged? At the view or completion of the view?