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Decrease your Filtered Bids

Does a status like The destination URL is not crawlable, Landing page violates Ad Exchange policy or Pharma, gambling, or alcohol detected ring a bell while running the “RTB Breakout” report in the AdX UI?


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Looking at overall statistics from our AdX Buyers we’ve identified the filtering reasons mentioned under the top-disapprovals. You’ll find a direct link from RTB Breakout giving you further information in a helpful Knowledge Base article (More Info) but there is further steps and suggestions in order to reduce your overall filtered bid rates.


Supporting our client over the last years we would generally recommend to focus on particular top filtering reasons. This approach would help you to identify the filtered snippets by client which will allow you to prepare further information (e.g. agency- or client-specific creative-briefing) and your engineering team might introduce updates on your bidder-technology. One example would be the  introduction of new Bid Request signals (More Info).

RTB Breakout might be the easiest way as you can run any ad-hoc reporting in the AdX UI but it’s just one option and tool for uploading and reviewing creatives. We are offering a variety of solutions and it might be helpful to have a closer look on the Creative Explorer (also available in the AdX UI) or to further automate creative-specific processes based on the Snippet Status Report or Creative REST API (More Info).


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Beside optimisations on your end we would encourage you to have a closer look at courses available in our Academy for Ads (More Info) and to join our regular AdX webinar training. We usually focus on new features and Bid Request signals but also include use cases and best practises in those webinars.