Reaching the "Non-line" Shopper This Holiday Season
Join us to discuss retail and consumer trends that are driving this holiday season along with how to take advantage of these trends to succeed in holiday 2017. We know that today's shoppers don't differentiate between on and offline. For them there is "no line" when interacting with brands. Mobile is as much a part of the local experience as the store for them, and they expect consistent help wherever they are.
With mobile experiences continuing to accelerate, we expect to see more "purposeful shopping" in the coming holiday season like we’ve never seen before. Brands and retailers have an opportunity to win the purposeful shopper if they meet and exceed consumers’ heightened expectations -- both in and out of stores.
To do that, you need to build toward answering these new consumer trends driving the behavior of today’s consumer:
- Helpfulness drives loyalty
- Mass messages are meaningless
- Friction means failure
We'll be live on the AdWords Community on Tuesday, July 18th at 10:00am PDT.
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