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how do I switch from Adwords Express to regular Adwords

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# 1
Visitor ✭ ✭ ✭

An Adwords Express account was already created but I would rather use regular Adwords. How can I switch? I get a 404 error when trying to go to regular Adwords.

1 Expert replyverified_user

how do I switch from Adwords Express to regular Adwords

Top Contributor
# 2
Top Contributor

Hi @Buriedtreasure L,

 

There are two ways to switch over. 

 

1) You can click the 3 vertical dots in the header at the right hand side and click "view in adwords".
You will be able to access your AdWords Express account in AdWords with the same log in info. You will have some work in front of you to rework your campaigns and put all of the many, many features of AdWords to work. Quality score is really important and it can only be at a good level by utilizing much of the features. 

 

2) Some accounts do not have the dots and cannot be manually migrated. In this case, you have to contact support and they will do it for you. You can call 866-246-6453, Monday - Friday from 9am to 8 pm EST. 

 

If you never set up AdWords Express before, your browser cache needs to be cleared, since the cookie (and history) and auto fill option is taking over. This is the link to AdWords: https://www.google.com/adwords/

 

All the Best,

 

James

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Google My Business & Google AdWords Top Contributor
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how do I switch from Adwords Express to regular Adwords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

After a lengthy online chat and one 20 phone conversation Google was able to switch my account.   Not sure how all this happened but our account was originally signed up for Express.   So I had to explain a few times that we didn't want Express we want the regular account.   It is fixed but I was not able to go through the traditional online way.   I had to speak to a human from Google who fixed the problem.

 

Thanks to everyone who posted replies!