Website not showing up on Search Results!?!?[ Edited ]
March 2017 - last edited March 2017
Okay, so I do a basic Google Search on my computer, phone & tablet after waiting 24 hours for AdWords Express to set up. I made sure to clear all history and cache for a good test. I search for some of the keywords for my ad and it doesn't show up...Not just that, but my site doesn't even show up in the results. I login to AdWords Express and see that I am being charged for supposed clicks. I am just curious as to how people are clicking my ad or even my site when it doesn't show up on Google Search Results... I hope that someone can help me with this so I can somehow figure out why I am not showing up but still getting charged.
Re: Website not showing up on Search Results!?!?
Hi Bruno (and King),
Google AdWords Express is designed to utilize algorithms and other automated techniques to best serve your ads for performance. So, it will display an ad to one person but skip another. IP addresses, browser configurations, location, device types, search history and more are all calculated into the equation.
Next, we have to consider that Google Search also puts all of the above into practice... but uniquely different from AdWords Express as the two systems are walled-off worlds that work independently from one another.
Now, we have to think of the two creating a digital handshake to work together to best determine what to serve (and to whom) organically... then consider AdWords Express targeting the results to show an ad.
Let's keep all of this in mind while we focus more on AdWords Express.
- What's your budget?
- How new is your account?
- How large is your targeting geo-zone?
- How specific of a product or service do you offer for the area?
- How many competitors are there?
- How many ads do you have?
All of those metrics matter greatly in why you would or would not see your own ad. AdWords Express may run your ad heavily for an hour, get no results and switch to another advertiser and see what happens, then come back and show yours again. It is always testing, learning, and adapting to all elements live at the moment.
So how do we, as advertisers, determine what is happening with our advertising performance? We study it. We use Google Analytics, Server Data, and Google Search Console. We then run comparative analysis of these, along with the info in AdWords or AdWords Express and/or any other advertising. We are forever studying it all and adjusting/optimizing to counter the negative effects and enhance the positive actions. It typically takes 30 days to dial in an account and see something great.
Okay, let's jump ship from paid placements to organic placements.
Organic placements in the SERPs (search engine result pages) are a whole new world from paid. Organic has a lot to do with your website design, content, local scoring tied to quality and relevancy of the search query. This is often called SEO (search engine optimization) but really is more aligned today with Best Practices for each search engine. Best Practices for Google/Bing/Yahoo are much the same (mostly) and focusing on Google will align superbly with the others. If we cut to the chase... it comes down to a great user experience.
That's right, once a small business creates a website, they must work on making that website a great user experience for visitors. How do they do that? They provide a well-structured website with relevant content presented on a fast-loading and mobile-responsive, modern website. It also must not have errors or issues that harm a visitor or that prevents Google from crawling your website.
Once Google Search Console is reviewed, let's check up on your site speed, mobile-friendliness and some SEO (search engine optimization) stuff. Search Console will also show you error pages, which is where your old page addresses will be listed. Any of those should have 301 redirects set up for them. You can check this as often as you like to catch them all... or you can go ahead and set up 301's for all of the old pages and redirect them to the corresponding new page address, respectively.
1) Visit Google Search Console.
2) Use the Google Developers Speed Test and work on fixing the issues so that your score is 89 or higher for both mobile & desktop.
3) Rerun the Google Speed Test but use this tool instead. Make sure you have a mobile score of 100.
4) Run your site through this SEO score checker.
5) Visit Google Analytics and setup your website.
Utilize the steps as they are outlined. Visit #1 and dig into your website actions with Google. Use #2 to bring your score up and get any optimized content to download & use. Complete everything and then go to #3. Complete everything and go to step #4. Now go to step #5 and dig into what is actually happening with visitors and your website.
From here, you need to have a strong and consistent social presence that is updated with content related to your products & services. And you need to utilize a local online presence by being listed on local directories (YP, BBB, etc.). And all of your online information needs to be consistent and correct.
All of this will be a continual process of repeating the above steps 2-3 times per month for the life of your business.
I hope this provides some level of help. Please dig in and let us know what you discover... and enjoy the process.
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