AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

AdWords Express
4.3K members online now
4.3K members online now
Ask questions and get support with your AdWords Express campaigns
Guide Me
star_border
Reply

Location targeting is not working

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

I set up a test campaign for the weekend to specifically target certain cities within the UK.

I basically chose the option 'In specific cities, states or countries' under the 'Edit where to show your ad' section and then entered 22 cities within the UK. I ran the campaign and after two days when I checked my google analytics account, it showed that the majority of sessions were from Saudi Arabia, United Arab Emirates, India and Oman. UK came only as the 4th on the list with 7.8% of sessions. The landing page was put online just for the sake of this test and 97.16% of sessions came from the google / cpc source. 

 

I don't want to pay for the clicks that came from outside of my target locations. Can anyone advise me of how I could not get charged for those and also how to avoid this to happen in the future?

 

Many thanks,

Barbara

1 Expert replyverified_user

Location targeting is not working

Top Contributor
# 2
Top Contributor

Hi @Barbara S,

 

I would recommend to get assistance from the support team by calling at 1-866-246-6453 Monday-Friday, 9:00 am to 8:00 pm (EST).


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Location targeting is not working

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Archit,

 

Thank you, I did.

 

It turns out that AdWords Express takes all the default settings from AdWords - which targets all geographies as long as people from there have an interest in seeing results from your specified location. I had to go into AdWords to change this to target only people who are physically inside the areas I select. 

 

I also left a complaint as this was not communicated clearly at all during the campaign setup. I was even shown that my estimated reach would be 11K based on the cities I selected, not millions of people across the whole world!

 

Anyway, all sorted now so thanks for your help!

 

Best,

Barbara

Location targeting is not working

Top Contributor
# 4
Top Contributor

You are welcome!!


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’