AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

AdWords Express
4.6K members online now
4.6K members online now
Ask questions and get support with your AdWords Express campaigns
Guide Me

Convert from Ad Words Express to AdWords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Ad Words express doesn't have the features I need and I would like to convert the account to a normal Ad Words account. I did this earlier today with another account but can't seem to figure it out again. 

1 Expert replyverified_user

Convert from Ad Words Express to AdWords

Top Contributor
# 2
Top Contributor

Hi @Tyler S,


There are two ways to switch over. 


1) You can click the 3 vertical dots in the header at the right hand side and click "view in adwords".
You will be able to access your AdWords Express account in AdWords with the same log in info. You will have some work in front of you to rework your campaigns and put all of the many, many features of AdWords to work. Quality score is really important and it can only be at a good level by utilizing much of the features. 


2) Some accounts do not have the dots and cannot be manually migrated. In this case, you have to contact support and they will do it for you. You can call 866-246-6453, Monday - Friday from 9am to 8 pm EST. 


All the Best,



Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile




Ad Words Express to Ad Words

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I currently have an Adwords Express account. I can't seem to figure out how to switch it over to a normal Ad Words account. I did this yesterday with a different account, but can't seem to figure it out again. Thanks!