Women's History Month Spotlight: Protect Your Pumps
In celebration of Women's History Month, we reached out to female business owners and invited them to share their stories. In this spotlight, we spoke with Kathryn Jackson of Protect Your Pumps who shared her experiences as a small business owner.
What inspired you to start your own business?
I've always had a very entrepreneurial spirit, even when I was a kid. I use to always come up with creative ideas, but then I would talk myself out of them and say, “No one will ever buy this." This time was different. When I came up with the idea for Protect Your Pumps, the product served a true need that many of my customers at the department store had. I'm happy that I decided to ignore those negative voices in my head because people bought the product I created, and it has now been sold to women in over 80 countries!
What was the biggest hurdle you faced when starting your business? How did you overcome it?
I probably should have started a business 5 years before I did. However, I let my fears hold me back from going after what I wanted. One day I just decided to go for it. I knew if I didn't, I would regret not starting this business for the rest of my life.
What is something you wish you had known before starting your small business?
When I was first starting out, I wish I had connected with other small business owners. Sometimes when you are on this entrepreneurial journey, you can feel like you are all alone, but I've found when I put energy on expanding and staying connected to my network, I feel very supported.
How would you encourage other women small business owners to support each other?
One of the biggest ways you can support another business is to spend money with them. When you shop with a small business, you have a direct impact on someone’s life. We can also promote other woman-owned businesses. It’s great when you can use your voice to promote another small business.
What’s been your #1 marketing tool for getting new customers?
Google searches are a really big traffic driver for me. Old blog posts and videos are still bringing in sales today.
What is your hope for the future of small businesses?
My hope is that people continue to start and grow businesses. I truly believe we are living in an amazing time to start a business. The internet has lowered the barrier to entry, and I want others to take advantage of the opportunities and the wealth of knowledge that resides on the internet.
What’s the best piece of advice you received when starting your small business?
Get started. Take that initial step, even if it is a small one. Don't let the big picture overwhelm you so much that you don't even take the first step.
What do you still want to learn as a small business owner?
There is so much I still want to learn. I admire the businesses that have purpose tied into them and give and serve to others in a very powerful way. I'm very interested in that type of purpose-driven businesses.