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6 Tips for Creating an Effective Website

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Google Employee
# 1
Google Employee

6 Tips for Creating an Effective Website
Your website should clearly communicate your business' purpose to your customers, represent your company's vision and image.

Don't leave people guessing.

Visitors should immediately be able to identify that the website they just landed on is for [Name of Business] in [Location].


Break out your content into categories.

Customers shouldn't have to scroll through pages of information about your business' history and your team members when they're just looking for your business hours. Your content should be divided into categories, including an about page, a products/services page, a contact page, and a frequently asked questions page.


Navigation is key.

Organize your website in a way that makes sense and makes it easy for your customers to find what they're looking for on your site. Their time is valuable, so make sure you don't send them on a scavenger hunt.


Keep it updated with correct information.

Did your business move? Do you have a new phone number? Are you selling new products? These are all essential pieces of information that should always be up-to-date on your website.


Make it search-friendly.

Having your website be found by search engines means you'll be able to reach more customers.


Know your audience.

The design, usability and content of your website should be suitable for your target customer. Remember that it's a digital representation of your company, and a visit to your website should make the customer feel the way they would stepping in to your store.


Originally published March, 2014

3 Expert replyverified_user

Re: 6 Tips for Creating an Effective Website

Top Contributor
# 2
Top Contributor
A tip I could add would be to select the right platform on which to build your website and take the time to optimize your site according to Google best practices and to be user-friendly on all Commonly used devices

Re: 6 Tips for Creating an Effective Website

Google Employee
# 3
Google Employee

Totally agree, @MikeJohnston! Many domain hosts now offer easy-to-use website builders that can help business owners set up a well-optimized, mobile-friendly website quickly and easily. Google Domains is one such service, offering access to website builders from Blogger, Shopify, Squarespace, Weebly and Wix. I'm also a big fan of Wordpress. There's tons of themes available and while it can take a little know-how, it's an extremely flexible platform to get started with.