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Unfair competition

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello! 

 
I have the case.  I work in online shop. There is one new product in my business. Other shop repined old positive opinions from very different product to the new one. And now, the page with fake opinions is at the second place in Google Search (SERP). 

How can I report to Google such unfair competition?