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#SmallBizGames Replay

We introduced a series of #SmallBizGames challenges aimed at helping small business owners build an online presence for their business and learn more about marketing their business on the web. During this event, our talented team of Small Business Advisors were on the job to share their expertise and to coach business owners along their way to online success. As it’s never too late to tackle these challenges, below we’ve shared our favorite resources to help you get the job done. If you still have any questions, please feel free to ask right here in the Google Small Business Community and our experts will be happy to help.


 

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Starting Line Challenge

Coached by Small Business Advisors Anita Campbell and Deborah Sweeney

 

Our first challenge, the Starting Line Challenge, is aimed at getting businesses on the web with a custom domain. It’s easy to get started with a domain registrar such as Google Domains. Having a custom domain for your business can show professionalism and make it easier for people to find you on the web. Small Business Advisor Anita shared her top tips to help you select the right domain for your business. You can check out her article here:


 

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Ready-Set-Go Challenge

Coached by Small Business Advisors Martin Shervington and Tanya Vaughn

 

The Ready-Set-Go Challenge tasked businesses with making sure they can be found on Google. Google My Business can help you claim your listing on the map and ensure that the right information about your business can be found in Google Search. Small Business Advisor Martin shared excellent advice to help you create an awesome listing for your business. You can check out his article here:


 

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Warm-Up Challenge

Coached by Small Business Advisors Molly Youngblood-Geiger and John Curtis

 

The Warm-Up challenge tasked business owners to brainstorm keywords for their small business which can help them better advertise with Google AdWords. It’s important to make sure that your ads are being seen by the right people. Using the right keywords in your advertising can help potential customers better find your business online. Small Business Advisor Molly shared her tips to help you build a better keyword list for your AdWords campaign. You can check out her article here:


 

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Target Practice Challenge

Coached by Small Business Advisors Tierra Wilson and Colin Donohue

 

Once you’ve selected great keywords for your business, you’ll be ready to take on the Target Practice Challenge, which aims to improve the targeting of your small business advertising. It’s important to make sure that your ads are reaching the right audience, and utilizing geographic location targeting can help you do just that. Small Business Advisor Tierra shared a guide to help you better understand the benefits of location targeting for your small business advertising. You can check out her article here:


  

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Crowd Pleaser Challenge

Coached by Small Business Advisors Cathering Kolkoski and Conrad Saam

 

Did you know that 3 in 4 consumers say it’s important to read reviews before visiting a business? Positive reviews on Google can go a long way towards helping your small business get noticed on the web. We’ve shared tips within the community on how to best respond to customer reviews. We also recommend that you take a look at these helpful resources:


 

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Going Pro Challenge

Coached by Small Business Advisor Mary Stovall

 

The Going Pro Challenge is a great follow-up to our first challenge, in which you registered a custom domain for your business. Once you have a domain, it’s time to create a custom email for your business. Google Apps for Work offers custom email with Gmail, which makes it easy to set-up and use. Small Business Advisor Mary shared some great tips to help you use your business email to its full potential. You can check out her article here:


 

 

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Stats Challenge

Coached by Small Business Advisor Scott Yoder

 

Once you have your website set up, it’s time to start learning more about the people who visit your small business on the web. The Stats Challenge invites you to add Google Analytics to your website to better learn the demographics of your website visitors and to help learn how they’re using your site. Small Business Advisor Scott shared an overview to help you understand the basic utility of Google Analytics, making it easier to get started. You can check out his article here:


 

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Judge's Score Challenge

Coached by Small Business Advisor Mike Johnston

 

This challenge is a two step process; first, get your website’s mobile-friendliness score using the Test My Site tool. Once you have your score, you can learn more about what your score means and how you can correct any potential issues and better optimize your site. We’ve shared some great resources to help you understand your score, and Small Business Advisor Mike shared his experience in building a mobile-friendly site from the ground up. You can check out his article here:


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Marketing Heavyweight Challenge

Coached by Small Business Advisors Trevor Stewart and Stefan Persson

 

It’s time to set up your first AdWords campaign, using what you’ve learned in our previous Warm-Up and Target Practice Challenges. AdWords is a versatile advertising platform that can be great tool to get your message in front of customers who are searching on Google. Google offers tons of valuable resources and training to help you get the most out of AdWords and our Small Business Advisors Trevor and Stefan have shared their own tips to help you get started. You can check out their articles here:


 

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Strong Finish Challenge

Coached by Small Business Advisors Noah Parsons and Brandon Schaefer

Congratulations, you’ve made it to the final challenge! Now that you’ve set up your first AdWords campaign, learn to create relevant and enticing ads with a quality “call to action.” A call to action is exactly what it sounds like - a part of your marketing message that inspires customers to take an action, whether it’s to make a purchase, start a call or something else. Small Business Advisor Noah shared his top tips to creating great CTAs for your business to help your ads stand out from your competitors. You can check out his article here:


 

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Comments
Denis Labelle
August 2016

Great initiative and great replay Brielle. Big "Thanks!" to all coaches. The only nonpractical aspect was that instead of directing us to their G+ profile, you direct us to their... "Twitter" account.