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Put your digital marketing skills to the test.
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Challenge 3: Warm-up

Keywords are words or phrases that are used to match your ads with the terms people are searching for. To get on the right track with online advertising, start by coming up with a list of keywords that are unique to your small business. 


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Go the extra mile and reach your business goals with AdWords.


To help you get started, here are a few additional resources: 


Meet your coaches for Challenge 3 of the Small Biz Games. Coaches @Molly Y and @John J C are here to help you get on the right track. Have a question? Ask away!


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Put your skills to the test by completing all of our #SmallBizGames challenges:

  1. Starting Line Challenge
  2. Ready-Set-Go Challenge
  3. Warm-Up Challenge 
  4. Target Practice Challenge
  5. Crowd Pleaser Challenge
  6. Going Pro Challenge
  7. Stats Challenge
  8. Judge's Score Challenge
  9. Marketing Heavyweight Challenge
  10. Strong Finish Challenge

Paul S R
August 2016

 Where do I post my keyword and keyword phrase

Debrena M
August 2016

Should we post our keywords here?  @Molly Y

Sherna A
August 2016

@Molly Y and @John J C, where do we post our keywords?

Brielle B Google Employee
August 2016

@Paul S R@Debrena M@Sherna A - we've shared this exercise to help small business owners think about their marketing and learn to create better keywords for their AdWords campaigns. You should definitely take a look at the resources included in this post, and you won't want to miss this guide written by Small Business Coach @Molly Y: Tips for Building a Keywords List for a Google AdWords Campaign


If you're looking for advice on how to write better keywords for your business or you want feedback and tips on how to improve your current keywords, feel free to post any questions in this thread and our Coaches will be happy to help out!