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how to i go back to adword from adword express

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# 1
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whenever i log in to google adword, it automatically takes me to adword express. i want to use the tools section for keyword planner.

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Marked as Best Answer.
Accepted by Archit (Rising Star)
November 2016

how to i go back to adword from adword express

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# 2
Top Contributor

Hi @Ali S,


Please note that once you switch, you will need to have an active AdWords account with current spending taking place in order to use Keyword Planner. Many go through the process with a old, paused AdWords Express account only to find they still cannot access KP. 


If you are ready to take on Google AdWords, and its many complexities, great! 


There are two ways to switch over. 


1) You can click the 3 vertical dots in the header at the right hand side and click "view in adwords".
You will be able to access your AdWords Express account in AdWords with the same log in info. You will have some work in front of you to rework your campaigns and put all of the many, many features of AdWords to work. Quality score is really important and it can only be at a good level by utilizing much of the features. 


2) Some accounts do not have the dots and cannot be manually migrated. In this case, you have to contact support and they will do it for you. You can call 866-246-6453, Monday - Friday from 9am to 8 pm EST. 


All the Best,



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