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Do I need to select phrases on my advert on adwords express

[ Edited ]
Visitor ✭ ✭ ✭
# 1
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I here people say you should choose about 15 to 20 phrases, how does this help

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Do I need to select phrases on my advert on adwords express

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Nmhlangagmailcom M,

 

Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.

 

  • The product or service that you choose in AdWords Express helps determine the search phrases for your business. AdWords Express will select search phrases relevant to your business to help you reach interested people, who are more likely to become your customers.
  • When someone searches on Google, your ad could be eligible to appear based on the similarity of your search phrases to the person's search. Search phrases are also used to match your ad to sites in the Google Network that are related to your business.

 

Please review this information that discusses how to do this and more about phrases and AdWords Express. 

 

Kind Regards,

 

James

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