why is my cost so far above the est. first page bid price?[ Edited ]
April 2017 - last edited April 2017
Hi, i had a guy from Adwords help me setup a simple campaign for my small business. I notice now my cost per click is so much higher than the estimated first page bid. Like 2 or 3 times higher! Why is this and how can i get it in line with the estimated because i cant afford average $16 clicks for my small business.
Also is the + sign the right way to go in front of every word in my keyword phrase? Does that have something to with the above?
Thanks for any advice
why is my cost so far above the est. first page bid price?
Estimates are not reality. If you are using manual bidding, then reduce your bids. If you are using automatic bidding, then you can cap your max bid at a level you are comfortable with.
The + in front of the KW's means these are "modified broad match" KW's. It doesn't directly have anything to do with CPC's, but the broader a KW, the more potential search queries it may be eligible to show an ad for.
I would use auto bidding - Maximize clicks, and set your daily campaign budget at an amount you are comfortable spending to experiment with AdWords over time. Read through the help documentation, and use your account as a guide.