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why avg monthly search won't change?

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# 1
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why will searching a keyword avg monthly search there is no difference in number irrespective of which keyword match type I select, it always remain same, can anyone let me know how exactly I can search for exact match, phrase match and road match?

1 Expert replyverified_user
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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: why avg monthly search won't change?

[ Edited ]
Top Contributor
# 2
Top Contributor

Here is the answer to your question;

 

>>"Keep in mind that historical stats like average monthly searches are only shown for exact match. For example, let's say your keyword is dark chocolate. If you want to check that keyword's average monthly searches, we'll show you the same exact match stats whether you use a broad, phrase, or exact match type with dark chocolate"

 

https://support.google.com/adwords/answer/3022575

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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