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why adwords are so expensive

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# 1
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why adwords are so expensive

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: why adwords are so expensive

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# 2
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Hello,

 

Please read the https://www.en.adwords-community.com/t5/Improve-results-optimize-ROI-CTR/Don-t-you-guys-think-adword... thread, some of our top members of community shared their thoughts on why adwords are so expensive.

Dinesh
My Blog

Re: why adwords are so expensive

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# 3
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One of the most reason why adwords are so expensive is keyword competitiion and Quality Score. You choose high competitive keywords, then CPC is high. If your KW has low quality score, then you have to pay more. Choose suitable kw and consider raising your keyword QS, then you'll find adwords are not so expensive.

Re: why adwords are so expensive

Google Employee
# 4
Google Employee

Great thoughts here from the Community, thanks everyone! 

 

I'd also just like to add that the price for keywords is set by the advertisers in the auction, rather than by Google. The price you pay per click is based on what other advertisers are bidding in the auction relative to yourself and how your different performance histories match up. 

 

This video here by Google's Chief Economist explains the ad auction nicely if you'd like any further info on this.

 

Hope that helps!

 

A.