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which match type will be best for me

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


This is waseem

I am having one confusion that if i will be use all type of match type then they will beat cpc each other.


if am i using broad thaen i am getting lots trafic.

if am i using phrases then i am not getting impression .


will you please tell me which match type will be best for me

1 Expert replyverified_user

Re: which match type will be best for me

Top Contributor
# 2
Top Contributor
Hi Waseem,

You are getting no impressions at all with phrase match? If that is the case that I suggest that you expand that phrase match keyword list to see if you can tap into keywords that carry search volume. Try using the Keyword Planner in your adwords account to identify keywords. If for some strange reason you cannot generate any volume except in broad match you will have to use negative keywords to control unwanted search queries causing ad impressions.

Keyword Planner:
Negative Keywords:

As far as including the same keyword in multiple match types - it is ok to do but you should review search query reports and performance and devise a bidding strategy to handle different match types of the same keyword.

What type is the best for you? Whatever match type that generates the best return on ad spend Smiley Wink

Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Accepted by topic author mohd waseem
September 2015

Re: which match type will be best for me

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
It depends if your intention is getting traffic and also for high click through rate its better to choose Broad modifier it gives better performance rather than Phrase.
Broad Match Modifier: