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which PLA product is appearing in Paid search results?

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# 1
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Hello Every one,

 

I have confusion and I am completely stuck in it. Kindly help me. I am running a PLA campaign which has more than 4k products. Is there any way to know which product is appearing in Paid results from this product list? (This is what keyword diagnosis tools are doing for every keyword)

 

 

Thanks in advance.

2 Expert replyverified_user

Re: which PLA product is appearing in Paid search results?

Top Contributor
# 2
Top Contributor

Hi Williams,

 

I am not sure how you have set your PLA ads campaign. 

 

Did you set any specific Product targets using identifiers like id, product type, brand etc...?

OR did you choose all the products rather than selecting some specific ones?

 

Please note that you don't bid on keywords in a PLA campaign.

 

I would suggest you to read this reference to track the performance of your PLA campaign: https://support.google.com/adwords/answer/2456108

 

Pankaj

Re: which PLA product is appearing in Paid search results?

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi

Just to add to great response by @pankaj1782 .

I would like to suggest that you should create product targets for similar products like one product target for LED televisions another for LCD televisions, this way you can have data which you want at category level. You can achieve this either by using 'google product category' or 'adwords label' 

 

I would also suggest you should create different targets of each brand like LG, Samsung etc. this you can achieve by using 'brand' attribute.

 

On top of this if you want to really have data at each product level and you dont have a lot of products you can create diffident product target for each product using attribute 'id'

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: which PLA product is appearing in Paid search results?

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# 4
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Thanks for your reply and given info is really helpful to me but yesterday i tried lot and after few hour i got my answer,I am not sure that it is right way to dig data but it is working for me.

i just open googleshopping.com and put my website url in it,On left hand bottom side in seller filter section my website name is apperaing after clicking over this check box all products are appearing in google shopping.

Re: which PLA product is appearing in Paid search results?

[ Edited ]
Top Contributor
# 5
Top Contributor

searching for your own ads within google-shopping does

not necessarily indicate the item's are appearing for others --

auction results can be highly personalized and searching

too often for your own ads may skew the results.

 

the best likely course to determine which products are

appearing would be to use the performance tracking

methods, especially related to impressions, within the

adwords, merchant-center and google-analytics accounts

as outlined by google here --

https://support.google.com/adwords/answer/2456108

 

see also

https://support.google.com/adwords/answer/1752125