AdWords
2.8K members online now
2.8K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

what is the relation between adwords & RTB

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

Please tell me something about relation between google adwords & RTB. What is the relationship between Google Adwords & RTB?

 

-

Prasad M

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Shanea K (Google Employee)
September 2015

Re: what is the relation between adwords & RTB

Top Contributor
# 5
Top Contributor

Hi Prasad,

 

As Moshe pointed you towards the right thread where the differences are pretty much cleared up. Still I would like to add that Google AdWords and DoubleClick Ad Exchange are both advertising platforms catering to the requirement of various customers online, who are looking to either promote their brand, product or services.

 

RTB i.e. Real Time Bidding used in the Double Click Ad Exchange platform is a server-to-server integration option where the users can bid per impression basis as per the help center notes. Read more it here: https://support.google.com/adxbuyer/answer/148619?hl=en&ref_topic=22259#

 

For Google AdWords, I would first encourage you to read this PDF: http://static.googleusercontent.com/media/www.google.com/en/us/adwords/pdf/hc/growing_adwords_en.pdf

 

My 2 cents!

Pankaj

View solution in original post

Google adwords is a RTB flatform?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

Hi,

 

Google Adwords is a RTB Flatform? what is the relationship between Google Adwords & RTB.

 

Please help me on this topic.

 

-

Prasad M

Re: Google adwords is a RTB flatform?

Top Contributor
# 3
Top Contributor
Check this discussion on the topic:
Difference between GDN, DFA, DBM
https://www.en.adwords-community.com/t5/Advanced-Features/Difference-between-GDN-DFA-DBM/m-p/340960
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Google adwords is a RTB flatform?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Hi Moshe,

I am not able to connect with the answer. can you be more specific?

-
Prasad M
Marked as Best Answer.
Solution
Accepted by Shanea K (Google Employee)
September 2015

Re: what is the relation between adwords & RTB

Top Contributor
# 5
Top Contributor

Hi Prasad,

 

As Moshe pointed you towards the right thread where the differences are pretty much cleared up. Still I would like to add that Google AdWords and DoubleClick Ad Exchange are both advertising platforms catering to the requirement of various customers online, who are looking to either promote their brand, product or services.

 

RTB i.e. Real Time Bidding used in the Double Click Ad Exchange platform is a server-to-server integration option where the users can bid per impression basis as per the help center notes. Read more it here: https://support.google.com/adxbuyer/answer/148619?hl=en&ref_topic=22259#

 

For Google AdWords, I would first encourage you to read this PDF: http://static.googleusercontent.com/media/www.google.com/en/us/adwords/pdf/hc/growing_adwords_en.pdf

 

My 2 cents!

Pankaj