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what is the Impact of Extension on Ad position

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

what extension we should use so that our ad position improves

 

How does it impact on our ad position.

 

Advantages & disadvantages of Extensions.

2 Expert replyverified_user

Re: what is the Impact of Extension on Ad position

Top Contributor
# 2
Top Contributor

Hi Jeewan,

 

Welcome to the AdWords CommunitySmiley Happy

Ad Extension allows you to show the extra business information with or below your Ad Copy. It will make the ad copy more eye catching, where you can describe your product's features.


Through the Ad Extension you can -put the business location on map, business call number, Image of the products, show the multiple ad copy(Site Link) with other different landing page, show the offer of the products, show the G+ button(Social Extension) with the ad copy.
 
How does it impact on our ad position.
 
It will not directly impact on your ad positions. Ad extension makes your ad copy more catching and provides more information of the products so you will gain higher CTR.
so ultimately CTR will help to improve your quality score. and you will get a good Ad positions.
 
what extension we should use so that our ad position improves 
 
There are multiple types of  Ad Extension are available in the Adwords:-Link. You can use the extension based on your business requirements.
 
But generally any one can use the Sitelink and Image Extension. Image extension is in beta features.
 
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: what is the Impact of Extension on Ad position

Top Contributor
# 3
Top Contributor

An update:

Since yesterday, ad extensions are part / factor of the ad-rank formula. Though the exact "weight" / contribution to the formula is not disclosed ;

 

Read the blog

Improving Ad Rank to show more relevant ad extensions and formats

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: what is the Impact of Extension on Ad position

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Just wanted to share my two cents on advantages. Ad extensions give you an opportunity to extend your ad past what the 95 character you currently have to use. it also allows some more targeted options; example: current ad text promotes a hard to find item, and that destination url takes people to that items landing page. The site link extension underneath mentions free shipping, and the link for that takes them to our free shipping offer landing page. More real estate, better targeted urls... it's a win-win to me Smiley Happy