what is marketing tag and what does it do, what benefits does it give?
Re: what is marketing tag and what does it do, what benefits does it give?
Hi @Rose C,
I think it's the remarketing tag that you've likely heard about. In short, it's a way to show customised ads to people who have already visited your website. It gives you an opportunity to entice visitors back to complete whatever conversion or goal you have on your site. You've probably had ads "follow" you around after you've visited the website associated with those ads.
The official Help Centre actually outlines a list of benefits here which you can check out.
ScottyD, AdWords Top Contributor
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