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what is formula Target CPA, Daily Budget

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

I running the cpa and daily budget in guessing manner only. I would like to know

the How you calculate Target Cpa and daily budget based on conversion.

 

There is no value for conversion because it is not ecommerce industry. just a form signup conversion.

 

Thank you

raj

1 Expert replyverified_user

Re: what is formula Target CPA, Daily Budget

Rising Star
# 2
Rising Star
Daily budget is simply the amount that you want to spend per day for your campaigns.
But adwords sometimes costs upto 20% more than your average daily budget, however it won't be exceed than the average daily budget multiplied by average number of days in a month(30.4)

Reference:
https://support.google.com/adwords/answer/2375423?hl=en

Target CPA:
It is one of the most effective automated bidding strategy where adwords try to provide as many conversions as possible within your set target CPA bid by automatically adjusting the CPC bid.
This bidding strategy uses the historical data of the adwords account to find the optimal CPC bid for the keywords automatically.

Get more details about target CPA here:
https://support.google.com/adwords/answer/2979071?hl=en

Regards
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