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what is difference between adwords display and google doubleclick?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

of search partners, and network of text and display ad network. 

Doubleclick allows you to distribute and manage ads, but the similarities stop there as Doibleclick isn't an ad media network itself, it just lets you manage ads that appear on other sites that you've negotiated media buys with separately, outside of Doubleclick.

 

Looking some resources from where i  can get more details 

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Accepted by topic author Amit T
September 2015

Re: what is difference between adwords display and google doubleclick?

Top Contributor
# 2
Top Contributor

DoubleClick is a an "ad exchange" (this is the team) for real time media buying. (Mainly for big media buyers)
"Google display network" is a different system that is mainly based on Pay Per Click;
Read more about DoubleClick;

 

http://www.google.co.il/doubleclick/networks/scaled-media-buying.html

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: what is difference between adwords display and google doubleclick?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Moshe , Thanks for sharing information.